Marc by Marc Jacobs advertisement

The Marc by Marc Jacobs advertisement above is an image ad. It is part of a larger campaign that focuses on fashion and apparel. The advertisement does a good job of brand reminding because of the similar appearance. The signature look of this advertisement campaign is two or three models wearing the product and white space behind them. This advertisement uses a label headline.

It is an image advertisement because it does not have a lot of writing content and is easily noticed as that specific brand. I think the advertisement follows the steps of A.I.D.A. It makes people aware of the product, it sparks interest, it creates desire, and it makes the audience want to take action.


October 14, 2012. advertisement, fashion. Leave a comment.