Marc by Marc Jacobs advertisement

The Marc by Marc Jacobs advertisement above is an image ad. It is part of a larger campaign that focuses on fashion and apparel. The advertisement does a good job of brand reminding because of the similar appearance. The signature look of this advertisement campaign is two or three models wearing the product and white space behind them. This advertisement uses a label headline.

It is an image advertisement because it does not have a lot of writing content and is easily noticed as that specific brand. I think the advertisement follows the steps of A.I.D.A. It makes people aware of the product, it sparks interest, it creates desire, and it makes the audience want to take action.

October 14, 2012. advertisement, fashion. Leave a comment.

A Glamour exclusive feature

A story in Glamour‘s email magazine, “The Secret My Family Kept for 100 Years,” demonstrates the qualities a feature story must have. It was easily read in 10 minutes and uses narrative strategies. It was not a news story, but it has news attributes. It also has human interest that catches the eye of diverse audiences.

The first paragraph has a hook leading into the story without giving too many details. It starts by setting the scene. The same paragraph ends with a quote that keeps the reader guessing what the rest of the feature story is about.

The conclusion ends with a quote summarizing the entire story. It answers the questions brought up in the hook.

October 7, 2012. feature story. Leave a comment.