Fashion.net media kit

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A media kit contains different promotional elements. Fashion.net made a media kit to promote their website. The first element is a news release. It is short and to the point. It does not contain many key elements usually in a news release, such as contact information. The second element, a second part to the news release, does contain locations where you can search the website.

The third part is photographs. They capture the essence of the website, but do not contain cutlines. Cutlines would help to explain the purpose of the pictures.

They also include a backgrounder. The backgrounder included demographics about the people who view the website. At the very end there is contact information.

Overall, the media kit was confusing, and I could not clearly figure out the purpose of it. It was a media kit for the website, but it was hard to tell what it was promoting.

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September 30, 2012. media kit.

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