Fashion.net media kit

Image

A media kit contains different promotional elements. Fashion.net made a media kit to promote their website. The first element is a news release. It is short and to the point. It does not contain many key elements usually in a news release, such as contact information. The second element, a second part to the news release, does contain locations where you can search the website.

The third part is photographs. They capture the essence of the website, but do not contain cutlines. Cutlines would help to explain the purpose of the pictures.

They also include a backgrounder. The backgrounder included demographics about the people who view the website. At the very end there is contact information.

Overall, the media kit was confusing, and I could not clearly figure out the purpose of it. It was a media kit for the website, but it was hard to tell what it was promoting.

September 30, 2012. media kit. Leave a comment.

Apple’s press release for iPhone 5

Apple posted a press release on their website announcing the iPhone 5. The release is wordy and a page too long. Apple added information not relevant in the release of the new phone. It was not focused on one topic, it goes into detail about the Apple company as a whole. There are also some AP style mistakes. For example, in the first sentence the date is not properly formatted.

The first paragraph does a good job of capturing all the most important information. Apple put the most important details of the iPhone 5 at the beginning. It follows the inverted pyramid style of a press release.

Apple used relevant, strong quotes in their release. They also have connect information and links to learn more about the product. Regardless of how wordy it is, Apple will grab journalist’s attention about the product. Being a product of interest to the public, a large amount of journalist will cover it.

September 23, 2012. press release. Leave a comment.

The New York Times website critique

It is important when writing for the web to be concise, use keywords, and keep the reader interested. The New York Times website is organized in such a way that is appealing to its audience. The headlines on the homepage are eight words or less. The headlines also use key words, easily findable by search engines. For example, the article titled “Free Speech in the Age of YouTube” uses key words that give the reader a good idea of the article’s content.

Web writing also needs the most important information at the beginning. Many people searching the internet do not read past the first sentence unless it sparks their interest. All the articles listed on the homepage have the beginning sentence of the article underneath. These sentences use keywords and help the reader grasp the concept of what will be in the rest of the article.

The article “An Evangelical Is Back From Exile, Lifting Romney” shows a good example of objective writing and uses the inverted pyramid. The article is very long and might lose readers attention. It is important in web writing to be shorts and to the point.

Overall the New York Times website practices good web writing. Links are used, writing is concise, headlines have keywords, and articles have the most important part at the beginning.

September 16, 2012. website. Leave a comment.

Laurenconrad.com blog commentary

This week I took a closer look at my favorite blog, laurenconrad.com. Lauren Conrad blogs about fashion, food, trends, and other related subjects. Her posts are short and contain a lot of graphics. She focuses on a young, trendy audience, so not every reader may be interested. Her blog is interactive. It allows viewers to comment and post pictures. Conrad also picks a follower as a “Chic of the Week.”

One article I enjoyed was “Fashion Week: Backstage Beauty.” It had links to relevant websites and was written to the point. Her headline was short and searchable, an important factor in blog writing. Conrad’s graphics connected with her post. It was written to her audience in a conversational tone. All the elements of good web writing were present in this article.

September 9, 2012. blog, fashion. Leave a comment.